<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"><url><loc>https://masterclass.hubs.vidyard.com/watch/GxDHQmy8Bm97khzj988hz6</loc><video:video><video:title>Session 4: Agentforce, AI, Analytics and Performance Insights</video:title><video:description><![CDATA[Eliot Harper, Director of Product Adoption and Retention at Salesforce, concludes the Marketing Cloud Next Consultant Exam Masterclass by discussing key exam objectives. This session focuses on contact point resolution in Marketing Cloud Next, AI innovations in Agent Force, and analytics performance insights. Viewers can expect to learn about how multiple email addresses can be handled for a unified individual profile, along with the processes for prioritizing contact points at send time. Harper also includes interactive elements, such as quizzes, to reinforce understanding of these concepts.]]></video:description><video:thumbnail_loc>https://cdn.vidyard.com/thumbnails/51113142/gSvCQtnKMixsphZ8iCFr2w.png</video:thumbnail_loc><video:player_loc allow_embed="yes">https://play.vidyard.com/GxDHQmy8Bm97khzj988hz6.html?video_id=51113142&amp;amp;</video:player_loc><video:content_loc>https://cdn.vidyard.com/videos/JWX-ccUDONlRbpl2thLuPQ/hd.mp4?hFkF9FIryMFr7AOEheIKOXgz1AF2WU-WUZsQ3FPS431aUTBZ3I7eMVDBLhLTLgnRx80ZZi1DZokq4PAyeFR5q1QeyYlikSb7zcgPrsBZ</video:content_loc><video:duration>1591</video:duration></video:video></url><url><loc>https://masterclass.hubs.vidyard.com/watch/Uqt1zoDWppimqVA9N6G5Z8</loc><video:video><video:title>Session 1: Exam Overview, Platform Overview, Platform Setup and Consent</video:title><video:description><![CDATA[This session of the Marketing Cloud Next Consultant Exam Masterclass, led by Eliot Harper, provides an overview of the certification designed for practitioners involved with Marketing Cloud Next. The masterclass focuses on key concepts and exam objectives rather than a comprehensive tutorial on the platform. Participants will learn about the exam format, key areas of knowledge required, and the specific topics that will be covered in the upcoming sessions. Eliot emphasizes the importance of understanding the Salesforce ecosystem and reviewing the exam guide for proper preparation.]]></video:description><video:thumbnail_loc>https://cdn.vidyard.com/thumbnails/51113732/1YXfAoz1ayYHlR8Hl5hFhg.png</video:thumbnail_loc><video:player_loc allow_embed="yes">https://play.vidyard.com/Uqt1zoDWppimqVA9N6G5Z8.html?video_id=51113732&amp;amp;</video:player_loc><video:content_loc>https://cdn.vidyard.com/videos/5gqN-6UmM_VUTwsGkEYOOg/hd.mp4?hlOxMWCfJAWRq_UgAUsVgqgrjLBbaeRbG_GNkXZh_oji-bdyUafZDoBYwXFOn8Yk6YIzUTDwVxHerJi7OxParSGddIiCP9P2nvFi1pbe</video:content_loc><video:duration>1643</video:duration></video:video></url><url><loc>https://masterclass.hubs.vidyard.com/watch/XXwbQEqTDPUEEQpExoJkug</loc><video:video><video:title>Session 2: Data 360, Salesforce CRM Integration and Marketing Flows </video:title><video:description><![CDATA[Eliot Harper, Director of Product Adoption and Retention at Salesforce, leads the second session of the Marketing Cloud Next Consultant Exam Masterclass. This session focuses on essential concepts for the exam, including Data 360 topics such as data objects, data streams, and key capabilities like segmentation and identity resolution. A discussion on integrating Marketing Cloud Next with Salesforce CRM highlights new features that allow direct use of CRM records for audience segmentation. Participants are encouraged to familiarize themselves with these topics and utilize the Data 360 learning journey on Trailhead to enhance their understanding.]]></video:description><video:thumbnail_loc>https://cdn.vidyard.com/thumbnails/51113123/dzxfzo0JQOfENCcG4_R65A.png</video:thumbnail_loc><video:player_loc allow_embed="yes">https://play.vidyard.com/XXwbQEqTDPUEEQpExoJkug.html?video_id=51113123&amp;amp;</video:player_loc><video:content_loc>https://cdn.vidyard.com/videos/Tbjrr2MZk3UWfRCFAYky6Q/hd.mp4?RmFUY2crOILttjkSzrBfsR2BzkLlo62DMekAcVqx4hEmDC_Uu-t1gkPL_IGEGm6V9O8PjIhOgunzqieAVNVVen9yxbLQDzMjWmL5pcHR</video:content_loc><video:duration>1749</video:duration></video:video></url><url><loc>https://masterclass.hubs.vidyard.com/watch/eCPie8xNeWmqHG2uWnaBYy</loc><video:video><video:title>Session 3: Salesforce CMS and Content Personalization</video:title><video:description><![CDATA[Eliot Harper, Director of Product Adoption at Salesforce, presents the third session of the Marketing Cloud Next Consultant Exam Masterclass, focusing on essential concepts for exam preparation. The session highlights the integration of Salesforce CMS with Marketing Cloud Next, discussing how business units manage content and data across various teams. Key points include the organization of CMS content workspaces specific to each business unit, limitations on content accessibility between units, and the setup of business units in Marketing Cloud Next. A demonstration showcases how to manage business units and roles effectively to enhance collaboration and content sharing.]]></video:description><video:thumbnail_loc>https://cdn.vidyard.com/thumbnails/51113188/nflEpOoYPFp2EmUrhHy3iQ.png</video:thumbnail_loc><video:player_loc allow_embed="yes">https://play.vidyard.com/eCPie8xNeWmqHG2uWnaBYy.html?video_id=51113188&amp;amp;</video:player_loc><video:content_loc>https://cdn.vidyard.com/videos/gO5TcwaJEfOxe98PLzTs-g/hd.mp4?10tRkaek8_pFHkTvvITWun5z3D76GUEruIKUmy7VvWiCLulgdA3tG14qICxTp_LoP5TSjUUwzEnvofdA3o5leVsxui-xC1JN0EzLsd8s</video:content_loc><video:duration>1595</video:duration></video:video></url><url><loc>https://masterclass.hubs.vidyard.com/</loc></url><url><loc>https://masterclass.hubs.vidyard.com/categories/masterclass-series</loc></url></urlset>